How will you modify the passenger experience to meet your route development strategy?
It is not just that we put an enormous effort in passenger experience and passenger journey improvements, we are also trying to come up with new products, which would strengthen the attractiveness of Prague Airport especially for long-haul travellers. One of such projects is, for example, the FlyViaPRG product delivered in co-operation with Kiwi.com. It was designed for passengers who are self-connecting from Prague to onward flights without having connecting tickets. These passengers are offered a special service, namely a fast-track lane, self-bag-drop use, discounted business lounges visits or discounts at our retail partner facilities.
Why should an airline fly to your airport, rather than your competitors?
We can offer so much more. We have prepared a new incentive scheme, covering not only increased incentive discounts for new destinations, but also an increased volume-based incentives available from 2023, which, we believe, will motive airlines to allocate more capacity for Prague and launch currently unserved routes.
In addition, we managed to keep the airport charges at the same level for the next year and moreover, our passengers are not subject to any governmental or aviation taxes like in some other countries in the region.
Tell me about your airport, what do passengers experience?
Prague Airport is a simple and accessible airport, where it takes just a five-minute walk to move between terminal one and two. So, particularly for transfer traffic, Prague Airport is extremely accessible. Although, we are a relatively small airport, with only two terminals, we still manage to accommodate almost 19 million passengers annually.
Prague is an iconic destination, so we try to bring the Prague spirit into the airport experience and facilities. For example, when we are looking for new airport services or duty-free providers, we look to those that capture the culture or lifestyle of Prague. Great example is our new shop, which we just opened together with our partner – Lagardére Duty Free – at Terminal 2. It is called Future is Local and it carries almost 30 local and sustainable brands. In our customer experience effort, we also aim at families with children. We have many facilities and services available to them for free. At both terminals, we also have big relax zones where passengers can relax or work shielded from the airport buzz.
How do you work with governments or tourism offices to promote your destination to travellers?
The crucial part of attracting a new airline is not only to focus on our airport incentives but rather on the whole product that we offer. As an airport, once a relationship begins, we do all we can to support the airline and promote the new capacity. We call this co-operation ‘Touchpoint’, which means Prague Airport is at the centre of the support provided for our airline partners servicing new key destinations. The ‘Touchpoint Mission’ involves us, Prague City Tourism, and Czech Tourism. Together, we support our country and region market entry, contribute to the fast resumption of incoming tourism post‑pandemic, promote Prague as an attractive destination for air carriers, and address the topic of sustainable tourism. We also help airlines to get familiar with our market specifics, connect them with tour-operators, agencies and other stakeholders on both sides, in the Czech Republic and abroad.
Demand is the key. Prague Airport, post-pandemic, witnessed a lot of changes. We will provide all the support we can to maintain traffic and airline partnerships. It is up to us to help airlines fill seats and show how thankful we are for them and the capacity they brought to us throughout such challenging times. So, we continue to work with governmental bodies and tourism boards to let the world know that Prague is here, and it is available.
What has been Prague Airport’s cargo journey so far? What’s in store for the future?
We are not a typical cargo airport. However, cargo is definitely an important part of our further development strategy, which we can support with our own incentive programme. We consider ourselves a perfect alternative to the big European cargo hubs that cannot accommodate airlines‘ demand for additional capacity. The cargo terminals at Prague Airport have available capacity and offer efficient cargo handling to an extensive road feeder service network in Western, Central and Eastern Europe.
We recognise that during the pandemic, our cargo operations increased. This has highlighted the notion that we should carry on the support for our cargo carriers. We have discovered that with regions such as Asia and North America cargo operations are a must. Thus, we look forward to adding more cargo carriers and operations in the near future.
What are the three most exciting developments happening at the airport?
First, it is the already mentioned FlyViaPRG project – a key example of how we work with airlines to support our passenger demographics. We have also finished rebuilding our Terminal 3 primarily dedicated to general aviation business operation. Alongside this, we still have plans for the Terminal 2 extension in place.
What is your business outlook for the future?
I believe that we will continue to accommodate and attract more airlines, with the aim to raise capacity levels as soon as possible. Prague Airport would also love to welcome new destinations, especially long‑haul carriers, and routes. We belong among the top 10 destinations to visit in Europe, and we intend to stay there.
Jaroslav Filip began his professional carrier at Czech Airlines (CSA) where he spent more than seven years at various positions. He started as Revenue Analyst and his latest assignment at CSA was the position of Head of Schedule Planning. Since 2010, Filip is a part of Aviation Business team at Prague Airport where he started as Route Development Specialist. Since March 2020, he holds the post of Aviation Business Director.